Tero Ojanperä

For over 15 years, Timo has explored how technology-intensive companies formulate and execute strategies, particularly the interaction between the psychological, technological, and formal sides of the process like described in the Harvard Business Review article “How Nokia Embraced the Emotional Side of Strategy.” Timo’s work on Nokia’s strategy implementation is the most cited article published since 2015 in Administrative Science Quarterly, the leading research-oriented management journal. Timo has studied how companies formulate strategy under uncertainty, especially how scenario tools help in the process. He is an author of the book “Living Strategy” together with Group Executive Chairman of OP Financial Group, the largest financial services group in Finland. He has consulted several companies in the application of scenario-based strategy work.